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Bevo Boys is a non-profit 501(c)(3) organization in Memphis, TN – BEVO

is also an acronym for our motto: Be Empowered Victorious Ones. Bevo Boys is a boxing program primarily for youth who may be susceptible to at-risk behaviors that can lead to violence and juvenile delinquency.

Bevo Boys Fitness Academy was founded in 2016 based on a personal passion of Kenneth Cole, affectionally known as “Coach Kenny”. Coach Kenny delivers over 30 years of coaching and mentoring experience. Coach Kenny has helped numerous youths within the community. His hands-on approach assist youth in developing the skills that they need, not only in the ring of boxing, but also in the ring of life. Youth learn how to make the correct life choices, avoiding peer pressure and other negative influences.

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